The strategic approach of an organization always gets aligned to meet various set targets but currently they fail in many when compared with traditional approach. In traditional approach organizations cared about in providing value to its old customer along with getting new customers. As we all know that this doesn’t happens in almost all organizations as today organizations are interested in capturing new market and focus on adding additional features to their current technologies. Let me give this with a known example Phone was invented to assist people to speak with their friends and relatives in distant location along with that came another technology Pager which transmits only messages then finally mobile which is currently dominating the current trend. Today companies provide a concept of attractive EMI/credit card which makes it easy for the customer to pay for any gadget. A decade back our parents used to think many times before they take EMI but today’s trend swipe the Credit card / apply for EMI in no time. At the same time have the organization cared about the environment as the gadgets like mobile phones which are causing death of many birds like sparrows? In every house people have atleast 3 vehicles and a luxurious life without much concern on tomorrow’s situation of environment and living being around them. Today the concepts of independent houses are slowly vanishing which are replaced by apartment like colony with all facilities within the compound. Have anyone of us throught about the life in an independent house with a garden which many people use to produce organic vegetables and fruits for their daily needs. Today we can't dream about those cherishing days as today many of us are having unhealthy food with medicines as supplements. The strategy of today’s companies is “marketing” and in turn “makes profits”. This remains constant with any product ranging from a house to infrastructure. I remember about my schooling way back in 90’s. There the importance was to give the best education at affordable cost but many schools today charges in lakhs for providing a decent education. But still today we have school which we had in 90’s with some of the dedicated teacher providing support to the less privileged children.
Here there are few points in strategy
1. Retain the Old customer
2. Develop product that is required for a customer
3. Limited feature and longer life
4. Provide the product i.e. object or knowledge at affordable cost
5. Have concern on nature & it creations
6. Customer should value limitation
7. Value of money
Points that we should consider for our country
1. Development of agriculture using the Concept of organic manure
2. Increase the land under forest
3. Companies and other facilities spread evenly across country
4. Care for nature which includes flora, fauna, water and air
5. Have all latest technologies with limitation on usage
We should always welcome innovation that doesn’t affect us, environment and living being around us. Today we have invited many companies like automobiles who are making use of our previous land and water for the advancement of their product, country in the name of providing work for the people of our country. As we know for manufacturing of car, gallons of waters are used which we would have used for our agriculture. In this scenario none of the above concerns are taken into consideration as we should understand where these wastage's of industries do gets discharged. In our older period temples were built with a lot of civil engineering art which today’s engineer can ever dream. They built temples with Tank to ensure the ground water is stable likewise the concept of ponds. These provided the required water for the people and for agriculture when there is less rainfall. So let me put all the above points as a simple statement
“Create a product that is having the necessary feature as per customer’s need and cost effective thereby lasting for a longer duration. This in turn should not disturb nature and also should educate the customer on limitation on usage/purchase thereby giving a healthy environment for the people around the globe”.
Wish you all a belated environmental Day and start of my blogging after almost 2 Years.